Content Specialist
Description
We are looking for a creative and detail-oriented Content Specialist to join our team at Wellness Growth Studio. In this role, you will craft compelling and engaging content that reflects our brand values, supports our marketing objectives, and resonates with our target audience. The ideal candidate is a skilled storyteller with a passion for wellness, an understanding of digital content strategies, and the ability to drive meaningful connections with our community.
Key Responsibilities
Content Creation: Develop high-quality, engaging, and original content across multiple channels, including blogs, social media, email campaigns, and website copy.
Social Media Management: Plan, create, and schedule social media posts that align with our brand voice and marketing goals, ensuring consistency across platforms.
SEO Optimization: Research and incorporate SEO best practices into content to improve organic search visibility and traffic.
Campaign Support: Collaborate with the marketing team to develop content for campaigns, including ads, promotions, and lead magnets.
Editorial Calendar: Maintain and execute a content calendar to ensure timely delivery of content that aligns with strategic objectives.
Analytics and Reporting: Monitor content performance using tools like Google Analytics, HubSpot, or social media analytics platforms and provide actionable insights for optimization.
Community Engagement: Engage with followers on social media platforms, responding to comments and messages in a way that fosters brand loyalty.
Collaboration: Work with designers, videographers, and other team members to create visually appealing content, including infographics, videos, and more.
Brand Consistency: Ensure all content aligns with the brand’s voice, tone, and values, maintaining a cohesive identity across all materials.
Qualifications
Educational Background: Bachelor’s degree in Marketing, Communications, Journalism, or a related field.
Experience: 1-3 years of experience in content creation, digital marketing, or a similar role.
Writing Skills: Exceptional writing, editing, and proofreading skills with a strong portfolio of published content.
SEO Knowledge: Familiarity with SEO best practices, keyword research tools, and content optimization techniques.
Social Media Savvy: Proficiency in social media platforms, trends, and analytics tools.
Tools Expertise: Experience with content management systems (e.g., WordPress), graphic design tools (e.g., Canva, Adobe Suite), and analytics tools.
Passion for Wellness: A genuine interest in wellness and the ability to create content that reflects our mission.
Creativity and Innovation: Ability to think outside the box and bring fresh ideas to the table.
What we offer
A supportive and inclusive work environment passionate about wellness and personal growth.
Opportunities to work on exciting projects that make a meaningful impact.
Access to professional development and wellness programs.
Competitive compensation and benefits.
Flexible working arrangements, including the possibility of remote work.